White Paper - Six Degrees of Entertainment Discovery
When it comes to captivating entertainment users through discovery, the ever-evolving media landscape represents a marketing opportunity. Think of how your own viewing and listening habits have evolved as rich media, broadband connectivity and smart mobile devices have become commonplace. The volume and breadth of content is greater than ever before, and you’ve likely developed relationships with a handful of trusted sources to help find new experiences that fit your personal tastes.
Make your own service or platform one of those trusted sources, and you’ve unlocked a new revenue stream — whether through a subscription model, retail sales or advertising. Well-designed human and algorithmic search and recommendation functionality based on deep standardized entertainment data is the key.
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